Now it’s 40% and we have a choice…to feel like part of the party,” Taylor explained. Mingle’s founder, Laura Taylor, launched the brand after giving up alcohol eight years ago and creating a product that skews towards women as many of the non-alcoholic beers at the time were targeted towards men. The category is blurring the lines between sparkling waters, juice and functional beverages, with key attributes like low-to-no sugar, clean label and added health benefits. In 2022, the non-alcoholic beverage category exceeded $11 billion, up $8 billion from 2017. “ Back in 2018, people were searching for alcohol-free champagne and alcohol-free mimosas,” Amanda Moore, founder, Fauxmosa, explained to FoodNavigator-USA during the show. With popular fruity flavors common in a mimosa like orange, cranberry, pineapple and grapefruit, Fauxmosa is made from Sauvignon Blanc and Grenache grapes sourced from California as well as apple cider vinegar to mimic the taste and sensation of alcohol.
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